Marketing Expert: The Role of Marketing HAS SHIFTED! - Alexander Oswald | LTAT #37
Автор: Venionaire Capital
Загружено: 2025-03-05
Просмотров: 5176
With over 30 years of experience in the industry, Alexander Oswald, President of the Austrian Marketing Association, shares his view on how the role of marketing has shifted in today's fast-paced world.
Host Berthold Baurek-Karlic and Alexander discuss his time at Nokia, a brand that once held a dominant 70% market share in Austria in the phone business, and the reasons that ultimately led to its decline. What lessons can we learn from Nokia's rise and fall, and how does this connect to Europe's ongoing innovation challenges?
Guest Speaker: Alexander Oswald ➡️ / / alexanderoswald
Moderator: Berthold Baurek-Karlic ➡️ / / berthold-baurek-karlic-30228045
Venionaire Capital:
Facebook: / venionaire
Linkedin: / venionaire
Website: https://www.venionaire.com
0:00 Intro
0:41 Welcoming
1:04 How did Marketing change over the years?
#marketing #podcast #businesspodcast #business
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