COMPUTERIZED SUPERMARKETS -1977

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(www.historicfilms.com / [email protected])

COMPUTERIZED SUPERMARKET:
MONTAGE IMAGES BEING DEMONSTRATED BY LASER BEAMS,
WHICH IN 1960s WAS VIEWED BY SOME AS FASCINATING
RESEARCH TOOL, BY OTHERS A SCIENCE-FICTION TOY.

00:44:12
PAN OF SUPER MARKET SHELVES WITH WOMEN IN AISLES
FILLING THEIR FOOD CART.

00:44:25
CU CLERK AT CASH REGISTER SCANS EACH ITEM FOR
PRICE ON LOW POWERED LASER BEAM CONNECTED TO
COMPUTER. CONVEYOR BELT MOVES ITEMS FORWARD. CU
MONTAGE COMPANY NAME, ARM AND HAMMER, LA CHOY,
GREEN GIANT, BUMBLE BEE, OTHERS, AND PRODUCT CODE
FOR EACH COMPANY IS SHOWN.

00:45:12
CU FEET OF SHOPPERS, HANDS TAKING PRODUCTS WITH
FAMILIAR BRAND NAMES, BARING BAR CODES, OFF
SHELVES, PLACING THEM IN CARTS. YOUNG COUPLE WITH
YOUNG DAUGHTER STACK CART. LITTLE GIRL SKIPS DOWN
AISLE, COMES ACROSS TOY, PULLS IT OUT.

00:46:23
WOMAN PICKS ORANGES FROM HUGE BIN IN PRODUCE
DEPARTMENT. YOUNG COUPLE, DAUGHTER, COME TO
CHECK-OUT COUNTER, PLACE ITEMS, TOYS, ON
CONVEYOR, ARE RAPIDLY SCANNED BY CASHIER.

00:46:51
CU PRICE, BRAND NAME, TIME OF PURCHASE, IS
PRINTED ON PRINT-OUT SHEET. CU COMPUTER SAYS,
"THANK YOU.