What is RCS and Why It's The Future Of Communications?

I got a chance to sit down with Michael Ahearn from Sinch to discuss the revolutionary shift in customer communication brought about by Rich Communication Services (RCS). Michael explains how Sinch is at the forefront of this paradigm shift, offering an omnichannel solution that includes verified sender capabilities, ensuring secure and trustworthy messaging. Learn how RCS is set to upgrade the traditional SMS with features like multimedia messages, clickable buttons, and more, transforming customer interactions for banks, businesses, and beyond. Discover how you can leverage this cutting-edge technology for improved customer experience and security.

00:00 Introduction and Greetings
00:22 Exploring Sinch and SMS Challenges
01:08 Introduction to RCS Messaging
01:54 Security and Verification in RCS
02:33 RCS in Financial Services
03:38 Technical Requirements and Adoption
04:31 Getting Started with Sinch
05:38 Conclusion and Future Prospects

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