Lights! Camera! Pharma! | Health Wanted 203

We’ve all been there: You’re on your couch watching TV, when suddenly a celebrity appears to try to sell you Ozempic. How does pharmaceutical marketing influence patient behavior, doctor-patient relationships, and public policy?

In this episode of Health Wanted, from WABE and Emory-Rollins, Laurel Bristow dissects the uniquely American phenomenon that is direct-to-consumer prescription drug advertising including:

-How it became legal for pharmaceutical companies to advertise directly to consumers
-How the patient’s rights movement influenced pharmaceutical sales
-What the language in direct to consumer marketing communicates to consumers

Then, she is joined by, Steve Woloshin, MD for a doctor’s perspective.

Article: https://sph.emory.edu/news/health-wan...

Backed by science and informed by news and journalism, this episode examines the pitfalls and pluses of direct to consumer marketing and what this shows us about our trust and distrust in pharmaceuticals, medical care providers, and what we see in ads.
#directtoconsumer #publichealth #pharmaceuticals #HealthWanted #WABE #science #history #news

Health Wanted is brought to you by WABE and Emory’s Rollins School of Public Health.

For the full episode of the Health Wanted podcast — including Laurel’s conversation with Steve Woloshin, MD — listen to Health Wanted at wabe.org or wherever you get your podcasts.

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