How Performance-First B2B Marketing Drives Better Results

Traditional B2B marketing is being reshaped by rapid technological change, market dynamics, and AI. Today’s B2B marketing teams are expected to do more with less and prove their impact on business performance and revenue growth. How can B2B marketing teams adapt, demonstrate ROI, and secure a strategic seat at the table?

Join us as we discuss these topics with Keith Turco, CEO of Madison Logic, who talks about how performance-first B2B marketing helps teams navigate market change. He also shares key insights on the evolving B2B marketing environment, why data-driven decision-making is essential, and how marketing teams can drive better results.

🎯 We cover the following topics:

[02:09] Doing more with less: The "performance-first" strategy
[06:12] Why AI is an enhancement, not a threat to marketers
[09:50] The consumerization of B2B (The B2B2C trend)
[13:15] Why you need a full-funnel data strategy
[17:34] How to influence a 10-person B2B buying committee
[22:27] Why 73% of leaders believe AI is the future of creative
[25:00] Reaching buyers beyond LinkedIn: TikTok, YouTube & audio
[32:12] The "Soapbox": Why brand still matters in performance marketing

If you’re looking to leverage a performance-first approach for your B2B marketing team, this episode is for you.

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📌 Learn more about Keith Turco   / keith-turco   & Madison Logic https://www.madisonlogic.com/

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