4.2 - Market Segmentation and the Product Positioning Matrix - IB Business Management
Автор: TJ Busman
Загружено: 2023-11-23
Просмотров: 1447
IB Business Management
The second (of 2) videos in Chapter 4.2 covers:
Market semgent and segmentation
Methods of segmentation - Demographic Segmentation, Geographic Segmentation and Psychographic Segmentation
The Product Positioning Matrix (or Product Perception Map)
Uses of the PPM, including identifying consumer perceptions, repositioning, identifying gaps in the market and creating product portfolios
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