Why Personal Branding in Aviation Is No Longer Optional 🚀

If you’re in aviation—whether you’re a leader, an innovator, or just passionate about the industry—you know how important reputation is. Aviation is built on trust, relationships, and credibility. But here’s the challenge: the way we build that trust is changing. The days of relying solely on networking at events or word-of-mouth are over. Today, if you’re not visible online, you’re invisible.

Liz Moscrop—aviation journalist, storyteller, and advocate for women in aviation. I’ve spent years covering business aviation, sustainability, and emerging technologies like eVTOLs. And I know firsthand that aviation professionals—especially women—often hesitate to step into the spotlight. But here’s the truth: if you don’t tell your story, someone else will. And video is the fastest way to build credibility, influence, and connection.

So today, we’re breaking it down: Why does personal branding matter in aviation? How can professionals—especially women—use video to amplify their voice? And what are the biggest mistakes people make when trying to build their presence? Let’s dive in!"
Segment 1: Why Personal Branding in Aviation Is No Longer Optional 🚀

💡 Key Message: Aviation is built on trust and relationships, and your personal brand shapes how people perceive you.

Aviation is a high-stakes industry—whether you’re closing a deal, influencing policy, or advocating for change, people need to trust you before they do business with you.
In the past, this was all about in-person networking, reputation, and industry events. But today, people Google you before they meet you. What comes up? Does your LinkedIn profile, content, or videos reflect the expert you are?
Having a personal brand doesn’t mean being an influencer—it means being recognizable and credible in your niche. When your name is mentioned in a room full of decision-makers, what do you want them to associate with you?
Example: Look at leaders like Steve Varsano or Adam Twidell—they’ve built brands that stand out not because they promote themselves endlessly, but because they consistently add value.

People trust faces, not logos. In aviation, we deal with complex, high-value decisions. Video allows people to see the person behind the expertise—your expressions, tone, and confidence make all the difference.
Video content doesn’t need to be Hollywood-level production. Some of the most effective content is simple—a 60-second insight on LinkedIn, a behind-the-scenes moment at an airshow, or a quick “Here’s what’s happening in the industry” update.
Executives & leaders are missing a huge opportunity by not being visible. If you want to be top of mind, your audience needs to see you regularly.

📢 Engagement Question: What’s stopping you from using video? Fear of being on camera? Not sure what to say? Drop your thoughts in the chat!

❌ Mistake 1: Waiting Until You Feel Ready

If you’re waiting for the perfect moment, it won’t come.
You don’t need to be polished—you just need to start showing up.
The best way to get comfortable is by practicing in low-pressure ways—record a short video on your phone and send it to a friend before posting publicly.

❌ Mistake 2: Thinking It’s Self-Promotion

A lot of aviation professionals tell me: “I don’t want to brag.” But personal branding isn’t about ego—it’s about service.
If you’re not sharing your knowledge, someone less experienced—but more visible—will take that space.
Shift your mindset: Instead of “What will people think of me?” ask: “Who can I help with my expertise?”

❌ Mistake 3: Posting Once & Expecting Instant Results

Visibility is about consistency. One post or one video won’t change your career overnight—but showing up regularly will.
The LinkedIn algorithm rewards consistency—the more you post and engage, the more visible you become.

📢 Engagement Question: Which of these mistakes do you relate to the most? Let’s talk about it!
Segment 4: Women in Aviation – Why Visibility Matters More Than Ever ✈️

💡 Key Message: Women are still underrepresented in aviation leadership, but visibility helps change the narrative.

If people don’t see women speaking at events, on LinkedIn, or in leadership positions, they assume we’re not there.
The fear of “not being expert enough” holds many women back—yet men with less expertise often put themselves forward more confidently.

"Aviation is changing, and those who step up and share their knowledge will shape the conversation. If you’re not leveraging video and personal branding yet, I challenge you—start small. Record a 30-second clip sharing one aviation insight and post it this week. If you do, tag me—I’d love to support you!

Next Tuesday, we’re diving into authenticity on camera]. Don’t forget to like, share, and let’s keep this conversation going