Mastering Local SEO and Google Business Profile
Автор: Data_Driven_Marketing
Загружено: 2026-01-09
Просмотров: 4
The provided transcript introduces the fundamentals of local SEO and the role of Google Business Profile (GBP) in digital marketing. It emphasizes that this strategy is designed to help companies promote products and services to customers within a specific geographic area by targeting location-based keywords. A central component of this process is verifying a physical location on Google to ensure the business appears in both map results and search engine rankings. The source explains how search engines use IP addresses and proximity to connect users with nearby vendors, such as pizza shops or service agencies. Ultimately, the material serves as an educational guide for optimizing an online presence to capture local traffic and build authority through reviews and knowledge panels.
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