56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

As AI-powered tools flood the market promising quick evaluations and audits, this episode dives into a critical issue: the reliability of these tools. Host Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, co-founders of ‪@baymard‬, to examine the growing role of AI in UX analysis. They discuss the risks of over‑relying on AI, especially for junior practitioners, and what professionalism really means in an AI‑driven UX landscape.

👥 Speakers

Christian Holst, Co‑founder & Research Director, Baymard Institute
baymard.com/about/team/christian-holst

Jamie Holst, Co‑founder & CTO, Baymard Institute
baymard.com/about/team/jamie-holst

Kate Moran, VP, Nielsen Norman Group
www.nngroup.com/people/kate-moran

🔗 Links Referenced in the Episode

Try UX‑Ray for free
baymard.com/product/ux-ray

Baymard article on AI accuracy and heuristic evaluations
baymard.com/blog/ai-heuristic-evaluations

🎓 Related NN/g Courses

Accelerating Research with AI
www.nngroup.com/courses/research-with-ai/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

AI for Design Workflows
www.nngroup.com/courses/ai-for-design/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

Designing AI Experiences
www.nngroup.com/courses/designing-ai-experiences/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

AI Product Strategy
www.nngroup.com/courses/ai-product-strategy/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

Explore all NN/g courses
nngroup.com/learning

📝 Related NN/g Articles

AI Hallucinations: What Designers Need to Know
www.nngroup.com/articles/ai-hallucinations/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

AI‑Powered Tools for UX Research: Issues and Limitations
www.nngroup.com/articles/ai-powered-tools-limitations/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

AI as a UX Assistant
www.nngroup.com/articles/ai-roles-ux/?utm_source=podcast&utm_medium=social&utm_campaign=ep56

AI Chatbots Discourage Error Checking
www.nngroup.com/articles/ai-chatbots-discourage-error-checking/?utm_source=podcast&utm_medium=social&utm_campaign=ep56


TYXU5WMUAXAS8GTC