Dr. Robert Cialdini | The Psychology of Influence: Timeless Persuasion Principles | Ep 23

In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and author of the bestselling books Influence and Pre-Suasion.

Dr. Cialdini’s groundbreaking research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand influence.

Together, we explore how his seven timeless principles apply in today’s fast-changing digital world — and what they mean for business, leadership, marketing, and communication in the age of AI.

In this conversation, we cover:

How the Seven Principles of Influence hold up in 2025
The art of Pre-Suasion in an attention-scarce world
The application of influence principles in the digital world
Using influence ethically in leadership and business
Influence and LLMs
What the future of influence might look like

If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action — this episode is for you.

🔔 Subscribe for more conversations on psychology, leadership, technology, and personal growth.

Link to Influence Unleashed, Dr. Cialdini's 2-day event on Dec 5-6th 2025 in Arizona: https://cialdini.com/decevent

Dr Robert Cialdini's official website: https://cialdini.com/

#RobertCialdini #Influence #PsychologyOfInfluence #Persuasion #PreSuasion #BehavioralScience #EthicalPersuasion

0:00 – Intro & Dr. Cialdini's bio
1:08 – Origin: why persuasion
2:37 – Writing Influence & speaking beyond academia
8:29 – The 7 Principles of Influence
22:07 – Unity vs. Liking
26:36 – Cialdini's favorite: Social Proof
29:10 – Pitfall: Authority vs In Authority
37:52 – Pre-suasion: priming & timing
45:08 – Influence in AI/LLMs (“sweet-talking the machine”)
52:34 – Influence & Ethics: use what’s already true
54:13 – Manager playbook: practical tips that work
59:19 – “Small Bigs”: ask for advice, not feedback
1:02:02 – Where to follow Dr. Cialdini + event info & closing