Building Smarter Go-To-Market Engines - Scott Brown - Shift & Thrive GTM Mini-Series (Re-air)

What does it really take to build and evolve a go-to-market engine that drives sustainable growth in today’s environment? This week, we’re re-airing one of our most popular conversations from the Shift & Thrive Go-To-Market Miniseries: a deep dive with Scott Brown, Partner and Head of Platform & Go-To-Market at Cervin Ventures. It’s packed with practical insights for leaders rethinking how their teams generate and retain revenue in a changing market.

Takeaways:
~ Use data to challenge assumptions. Inbound signals often reveal overlooked opportunities; the right metrics can prove where to shift focus and resources.
~ Test, learn, then commit. Approach go-to-market changes with a hypothesis mindset. Controlled experiments reduce risk and build confidence in new strategies.
~ Align your teams early. Sales, marketing, and customer success should share language, systems, and goals to drive retention and expansion, not just acquisition.
~ Balance human and AI strengths. AI can amplify strategy, but only when teams have the right foundations and oversight to guide automation effectively.
~ Keep the human in the loop. AI tools are powerful accelerators, but without human judgment and oversight, they can magnify errors or inefficiencies.
~ Lay strong operational foundations. Even the most advanced tools can’t fix a flawed setup. Double-check your systems before scaling.
~ Invest in customer success before it’s a problem. Retention planning should be part of your first go-to-market blueprint, not a late-stage fix.

Links:
~ LinkedIn:   / rsbrown7  
~ Website: https://www.cervinventures.com
~ Email: [email protected]

Ways to Tune In:
~ Spotify: https://open.spotify.com/show/2D1YbT2...
~ Apple Podcasts: https://podcasts.apple.com/us/podcast...
~ Amazon Music: https://music.amazon.com/podcasts/fa6...
~ iHeart Radio: https://www.iheart.com/podcast/269-sh...
~ Pandora: https://www.pandora.com/podcast/shift...

This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com