Vineta Bajaj - CFO Rohlik Group: How to Make Money in Online Grocery

In this episode, we dive deep into the future of online grocery with Vineta, a finance expert at Rohlik Group, one of Europe’s leading pure-play online retailers. Vineta shares exclusive insights into Rohlik’s success, explaining how the company is revolutionizing grocery delivery with automation, local supplier integration, and a strong customer-first approach.

We explore Rohlik’s strategic model, which prioritizes fast, sustainable, and profitable grocery delivery—already proving its success in Germany. Vineta discusses how Rohlik minimizes food waste, enhances operational efficiency, and ensures same-day grocery delivery, a service she believes should be a fundamental right.

The conversation also touches on emerging trends in retail media, including the role of advertising revenue in grocery platforms like Instacart. Vineta explains how brands must adapt to changing consumer expectations and why cost optimization is critical to long-term success in the grocery sector.

With a passion for mentoring and investing in small businesses, Vineta shares valuable lessons from her career in finance, strategy, and e-commerce, offering a rare glimpse into the future of online grocery and retail innovation.

Discover how Rohlik is redefining online grocery shopping!

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