Yves Béhar : Why Designers Should Be In Love With The Process

About the presentation

Fuseproject founder Yves Béhar, the creator of the Jawbone headset and the $100 laptop, shares the seven principles that define his unique approach to the design process. His vision is one of "holistic making" in which the designer is involved from beginning to end -- from defining the business model to designing the product to manufacturing to marketing. By "being there all the way," Béhar believes that designers can create great products and accelerate the adoption of new ideas.

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0:34 "probably better thinkers because they were better makers."
1:07 7 principles about essential outcomes
1:24 starting with questions not answers
1:54 puma shoe box
6:10 further idea
6:30 new design accelerates the adoption of new ideas
7:13 if you believe an idea has merit, don't write a book, test it.
11:20 eco dematerialization
13:05 you need to be there all the time
16:04 the next element
18:43 jumbox
19:50 PACT
23:00 see better, learn better


About Yves Béhar

Yves Béhar is the founder of fuseproject, a San Francisco-based design agency contributing to areas that include technology, furniture, sports, lifestyle, and fashion. Béhar brings a humanistic approach to his work with the goal of creating projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions and which enable self-expression.

Examples of fuseproject's diverse projects include the world's first $100 "XO" laptop for Nicholas Negroponte's One Laptop Per Child (OLPC) organization, which aims to bring education and technology to the world's poorest children. Other recent projects include a partnership with "Jawbone", a leading edge mobile phone headset company; "LeCube", a set top box for France's premier digital TV brand Canal +; a recycling project for Coca Cola; a new identity and strategy for iGoogle's home page; "MINI-Motion", a new brand for BMW's MINI Cooper; the LEAF light and other furniture projects for Herman Miller, and the NYC Condom for the department of Health of the City of NY.

Béhar's innovative designs have garnered more than 150 awards and his work is in the permanent collections of museums including the Musée Nationale d'Art Moderne/Centre Pompidou, the MOMA, the Munich Museum of Applied Arts and the Chicago Art Institute. In 2009, he was the one of two industrial designers invited to speak at Davos. Béhar was born in Switzerland and studied industrial design in Europe and the U.S.


About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.