Unconventional Commerce Podcast Ep:1 Chris Tolles, SunDaily

Building a different kind of skincare brand with Chris Tolles, CEO of Sundaily

Learn how a pivot changed the trajectory of Sundaily's business, why DTC Twitter should be ignored, and what led them to a successful acquisition earlier this year.

What would you do if you sold a revolutionary new product that prevents skin cancer, but you can't actually talk about it?

That's the dilemma Chris Tolles and his co-founder encountered as they launched their dietary supplement brand, SunDaily. In this episode, you'll learn how Chris had to pivot the business in the early days to overcome FDA constraints, how he battled against a market known for its shady marketing practices, and how (and why) he and his co-founder sold the business to Grove Collaborative earlier this year - all during the peak of the coronavirus pandemic.