What to do when it doesn't work?

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Welcome to the Independent Music Minute, I'm Peter Neuman. I know what your thinking, what do you do if this doesn't work? Well, the fact of the matter is is this is music, it's not magic. It works pretty good most of the time and I've had repeated success with this formula but there are times when it doesn't work. What do you do to make sure you don't lose any money trying this out? Well, here's the deal, you activate a thing called the kill-switch. Now, when you put a hold on the date of the venue, normally they'll ask for money-down to hold the date. Normally, there will be a 30-day window where you can cancel and get your money back if for some reason things don't go well. You want to make sure that all of this promotion and ticket sales happens before that 30-day window. If for some reason before the 30-day window your not feeling good that this show will be sold-out then refund anybody who has bought a ticket. Call up the venue ask for your deposit back and cancel the hold. That's activating the kill-switch and that guarantees you won't lose any money trying this out.