Data Strategy: Defense vs. Offense & How to Prove ROI

Learn how to transform your data into a genuine strategic asset. 🚀

In this video, we explore the foundations of a successful Data Strategy, analyzing why so many data projects fail and how to avoid common traps—specifically the lack of alignment with concrete business objectives.

We break down the key concepts needed to align your information management with your company’s needs:

🔹 Defense vs. Offense: Understand the crucial distinction between a Defensive Strategy (focused on compliance, security, and a "Single Source of Truth") and an Offensive Strategy (focused on revenue growth, customer analytics, and flexibility). Learn how to balance these two approaches to maximize value.

🔹 Data Governance: Discover how to structure roles and responsibilities to ensure data quality and reusability, effectively transforming information into a sustainable asset.

🔹 Architecture & Implementation: Explore the importance of solid information architecture (SSOT vs. MVOTs) and how to build an analytical roadmap linked to strategic business initiatives.


Whether you are a Chief Data Officer, a Business Executive, or an IT Professional, this video provides practical steps to develop an information-centric culture and avoid the "adoption chasm."

👇 Topics Covered:

Why Data Projects Fail

Data Defense vs. Data Offense

Structuring Data Governance

Single Source of Truth (SSOT) vs. Multiple Versions (MVOTs)

Calculating Data ROI

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