How to Manage Multichannel Customer Support

In a world where service is the differentiator between a good business and a great business, customer expectations continue to grow. It is not an option to ignore this fact and it is imperative for businesses to fully understand the power of the customer. One poor service experience has the potential to lead to a powerful negative impact on your business, “95% of customers say they share bad service experiences to friends, family, or online.” Understand the different communication channels and effectively deliver your message to your customers in a timely SMART manner.