Teach First, Sell Second: The 4:1 Rule for Creators | The Social Circle | Ep 29

If selling feels awkward, you’re probably pitching too soon. In this episode we show you how to use a simple 4:1 value-to-offer rhythm to turn free content into paid customers, without pressure or cringe.

We cover ethical selling, how to turn comments into warm leads, and fast lead magnets that point to a next step.

You’ll learn
The 4:1 rule (and when to switch to 3:1 or 2:1)
Serving vs. selling—and a quick ethical checklist
Comment reply scripts: teach → ask → invite
Lead magnets people actually finish (checklists, quizzes, mini systems)
Mindset + patience: income that lasts

Keywords: creator business, ethical selling, value to offer ratio, 4:1 rule, lead magnets, CTAs, digital products, warm leads, monetize your audience, Q4 strategy

Episode Tools & Resources:

⁠Follow Maggie on IG: ⁠  / maggiemcgaugh  

Repurpose.io: ⁠https://repurpose.io?fpr=311209&fp_si...
Helps creators stay consistent by automating distribution; think “post once, publish everywhere. 

Beacons: ⁠https://beacons.ai/signup?c=candace.w...
A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. 

Maovo A04 Gen 2 Podcast Microphone:- ⁠https://linktw.in/puiZxn⁠  
We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity.

Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.

Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.

Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our ⁠Social Circle VIP Skool community⁠.

This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.

💡 Want to learn beyond the podcast? 
Follow us on Instagram   / thesocialcirclevip  

Join The Social Circle VIP: ⁠skool.com/the-social-circle-vip-1058⁠ Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.

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JENNIFER OFFICIAL LINKS:
Instagram: ⁠  / ⁠    
YouTube: ⁠   / @jenniferradolak⁠   
TikTok: ⁠  / jenniferradolak⁠   
Facebook: ⁠  / hellothere85⁠   

CANDACE OFFICIAL LINKS:
Instagram: ⁠  / ⁠  
YouTube: ⁠   / @justtheblendedwells⁠   
TikTok: ⁠  / justaflchick⁠  
Facebook: ⁠  / candace.monicaa⁠  

* This video was not created for children under the age of 13*
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