The 71% Rule: How to Engineer Luxury Experiences That Print Money | Corrado Manenti

71% of luxury purchases are based on feelings, not products. McKinsey proved it. If you're selling luxury based on features, you're losing 71% of your potential. In this video, I reveal the exact 5-step formula to create luxury brand experiences that premium clients literally can't resist.

🎯 The 5-Step Formula:
1️⃣ Define Emotional Value Proposition - Your product is the excuse, the feeling is the product
2️⃣ Research Psychological Triggers - Not demographics, but psychological wounds
3️⃣ Design Unrepeatable Experiences - Exclusive doesn't mean expensive, it means unique
4️⃣ Train Staff as Emotion Engineers - Not customer service, but transformation facilitation
5️⃣ Implement Intelligence, Not Feedback - Measure transformation, not satisfaction

🧠 Also Discover:
Why Ferrari sells invincibility, not cars
How to create the psychological "Luxury Lock-In Loop"
The 4 emotional profiles of luxury clients
How to bypass logical objections speaking to System 1 brain

This is the blueprint I use with luxury brands to transform ordinary businesses into emotional empires.

📖 Deep dive into strategies at: www.corradomanenti.com

🔗 Discover in-store experience design: www.corradomanenti.it/en/services/instore-experience-design
📧 Contact me to implement this formula for your brand

CHAPTERS:
00:00 The 71% McKinsey Rule
00:35 The Real Secret of Luxury
01:10 Step 1: Emotional Value Proposition
02:25 Step 2: Psychological Trigger Research
03:40 Step 3: Unrepeatable Experiences
05:00 Step 4: Staff as Emotion Engineers
06:30 Step 5: Intelligence vs Feedback
07:45 System 1 vs System 2 Psychology
08:35 The Luxury Lock-In Loop
09:15 Manipulation or Business?