The Real Reason Why UMG Abandoned TikTok / What's Next?

There is some HUGE music industry news this week.

Universal Music Group, the world's biggest music company, has pulled it's entire catalogue from TikTok, meaning users will no longer hear songs by artists including by Taylor Swift, The Weeknd and Drake.

In a statement, Universal accused TikTok of "bullying" and claimed that the social media giant "is trying to build a music-based business, without paying fair value for the music."

It remains to be seen whether the impasse will be resolved, but it's clear that this will have a major impact on artists at all levels.

Let us know your thoughts in the comments 👇

-------
00:00 - Universal v TikTok
03:34 - TikTok Music
07:04 - The big artists
10:40 - How this affects you
12:40 - What next?

-------

Serious? Let's go.

📈 FREE 20 Day Plan For Your Next Music Release: http://training.dk-mba.com/thesingler...
⚡️ Don't know where to start? Join The Roadmap To 1 Million Streams: https://www.dk-mba.com
🌎 1-1 Consultations: http://damiankeyes.com/consultation
🎥 Work On Your Socials With My Agency: https://dk-social.com

LET'S GET SOCIAL:
📲 Instagram: @damiankeyes1
📲 TikTok: @damiankeyes
✉️ Email: [email protected]
🌐 Website: damiankeyes.com

ESSENTIAL VIDEOS TO RELEASE YOUR MUSIC:
🎬 How To Release A Single In 2024 -    • How To Release A Single In 2024 (The 20 Da...  
🎬 10 Ways To Get Your Music Heard In 2024 -    • 10 Ways To Get Your Music Heard in 2024  
🎬 I Got This Artist 1M Views In 7 Days And Here's How -    • I Got This Artist 1M Views In 7 Days For F...  

📚 MY BOOKS:
Stop Selling Music: https://amzn.to/2YGWI9
Rule Breaker's Guide To Social Media: https://amzn.to/2N1bwtV

👇 ABOUT ME:
Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is de ply untrusting understandably and here is my background so you can have the full picture.

When I was 18, I was signed to a major label and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I'm also a bass player, I've played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you're not building!

I have always been in-between the music industry and education which is how I ended up building my YouTube channel - I've been teaching artists how to release music long before it was a 'niche'! I now educate artists around the world with my Academy, YouTube channel and Social Agency.

It's great to meet you and looking forward to working together on your music!