Copywriting techniques: The SECRET To Building INTENSE Customer Rapport

Today's copywriting technique will allow you to create near-instant rapport with your prospect. For more copywriting tips, check out my Persuasion Series. Watch the whole series HERE ➡️    • Copywriting Persuasion Challenge  

Creating rapport is vitally important in sales copywriting.

As humans, one of our highest needs according to Abraham Maslow in his Hierarchy of Needs is the need to belong to a group. Ideally, a group that raises our status.

The importance of this can't be ignored. Notice that it's the Hierarchy of Needs, not desires.

Starbucks grew into a billion dollar business and brand on the back of it. All from people who wanted "in" to the "new" coffee with their unique names.

So, in today's video, I'm sharing how to come up with your own unique names for your prospects. I call them "Self-Identifying Avatars".

Done well, they can be the backbone of all your marketing. And after you watch this video, you'll be able to create them today, so you, too, can deepen the bond with your prospect the moment they start reading your sales copy.

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