Puso - A Heart That Feeds A Culture

🎥 𝐀 𝟑-𝐌𝐢𝐧𝐮𝐭𝐞 𝐅𝐢𝐥𝐦 𝐓𝐡𝐚𝐭 𝐂𝐚𝐩𝐭𝐮𝐫𝐞𝐬 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭𝐛𝐞𝐚𝐭 𝐨𝐟 𝐂𝐞𝐛𝐮 — 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐎𝐧𝐞 𝐈𝐜𝐨𝐧𝐢𝐜 𝐂𝐫𝐚𝐟𝐭

How do you capture a whole culture in a single story? 𝐉𝐌 𝐏𝐞𝐧̃𝐚𝐥𝐨𝐬𝐚 does it by turning emotions into frames that linger long after the screen fades. As a videographer, photographer, and social media manager — and currently pursuing his MBA at the University of Cebu — he blends creative storytelling with strategic insight to craft visuals that connect instantly and deeply.

His entry for the 𝐒𝐄𝐀𝐓𝐂𝐄 𝐘𝐨𝐮𝐭𝐡 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐬𝐭 𝟐𝟎𝟐𝟓, hosted by the 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚𝐧 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐫𝐚𝐟𝐭 𝐄𝐧𝐜𝐲𝐜𝐥𝐨𝐩𝐞𝐝𝐢𝐚, is a powerful short film titled “𝐏𝐔𝐒𝐎: 𝐀 𝐇𝐞𝐚𝐫𝐭 𝐓𝐡𝐚𝐭 𝐅𝐞𝐞𝐝𝐬 𝐚 𝐂𝐮𝐥𝐭𝐮𝐫𝐞.”

This cultural piece brings viewers into the world of puso — Cebu’s humble hanging rice. Through poetic narration, heartfelt interviews, and vibrant visuals, JM revisits the coastal origins of the craft, the generational skill of weaving coconut leaves, and the emotional ties it carries for families, vendors, and everyday Cebuanos.

If you’ve ever wondered how food becomes culture — and how a simple weave can carry generations — this is the story to watch.

✨ 𝐀 𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐭𝐨 𝐡𝐞𝐫𝐢𝐭𝐚𝐠𝐞. 𝐀 𝐧𝐨𝐝 𝐭𝐨 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞. 𝐀 𝐫𝐞𝐦𝐢𝐧𝐝𝐞𝐫 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐬𝐢𝐦𝐩𝐥𝐞𝐬𝐭 𝐭𝐡𝐢𝐧𝐠𝐬 𝐨𝐟𝐭𝐞𝐧 𝐜𝐚𝐫𝐫𝐲 𝐭𝐡𝐞 𝐝𝐞𝐞𝐩𝐞𝐬𝐭 𝐦𝐞𝐚𝐧𝐢𝐧𝐠.

Proudly part of 𝐒𝐄𝐀𝐓𝐂𝐄’𝐬 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 to share and preserve Southeast Asian traditions through the eyes of young creators.