Google Display Network Targeting - Complete Guide To Targeting Options For Google Display Ads

When you are creating and managing Google Display Network Ads campaigns, your Google Display Targeting is very important for your success. Whether you are trying to drive conversions, brand awareness, or both, there are different audiences and content you can target with your advertisements. Ultimately, you want to reach the audiences that are interested in your products and/or services and you want to reach them at the right times as they browse certain websites, certain videos, certain YouTube channels, and mobile Apps as well.

When you are creating your Google Display Ads campaign, you have the option to target different types of audiences. You can create your own Remarketing/Retargeting audiences using your website, your YouTube channel, your mobile App, and other sources as well. In addition, you can target Similar Audiences, which are created based on your Remarketing audiences. Next, there are In-Market audiences, Custom Intent audiences, Life Event audiences, Affinity Audiences, Custom Affinity Audiences, and Demographics. You can create your own audiences by going directly to the Google Ads Audience Manager as well.

Google Display Ads Audience Targeting Options:

Remarketing
Similar Audiences
In-Market Audiences
Custom Intent Audiences
Life Events
Affinity Audiences
Custom Affinity Audiences
Detailed Demographics
Demographics

Google Display Ads Demographic Targeting Options:

Gender
Age
Parental Status
Household Income
Marital Status
Education
Homeownership Status

Google Display Network Content Targeting Options:

Website Placements
YouTube Placements
App Placements
Topic Targeting
Keyword Contextual