Journey Mapping | Answers With Ahava + Steve Koch
Автор: Aha Media Group
Загружено: 2025-06-26
Просмотров: 51
In this episode, Ahava talks with Steve Koch, Managing Partner at Cast & Hue, about human-centered design in healthcare. They explore what makes patient journey mapping effective, the difference between business and human problems, and how data often fails to capture the real patient experience.
A powerful conversation full of “Aha” moments — especially if you're trying to improve the healthcare experience.
00:00 – Welcome + intro to Steve Koch
00:13 – What does Cast & Hue do?
01:13 – How to frame journey mapping
04:38– Superventricular tachycardia & language gaps
05:08 – Human problems vs. business problems
08:04 – Case study: waiting in healthcare
09:08 – The real patient frustration
14:55 – What keeps Steve up at night?
18:36 – Where to find Steve
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