We Ran A/B Tests in Framer — Here's What Happened

Taking Framer’s latest A/B Split Testing for a spin in this real-world use case from our startup’s website.

Framer just dropped a whole new batch of features at their 2025 Spring Event, taking marketing sites to a new level.

What I’m especially excited about are the advanced funnel analytics and native A/B split testing. I’ve been putting off testing some important theories because, until now, there hasn’t been an easy or efficient way to do it without relying on clunky third-party tools. This update changes that.

With a marketing spend of roughly $40K per month, we need to spot bottlenecks and friction points quickly — and now, we finally can.

The gap between design tools and full-stack marketing platforms is shrinking every year, and Framer is closing it fast.

Chapters:
00:00 Intro
01:01 Advanced Analytics Pricing
02:15 Setting up Steps (conversion events)
04:55 Adding Button Tracking IDs
08:33 Setting up test Variants
10:10 Tracking IDs on Framer Forms + Fixes
12:32 Analysing results (Conversions, Lift, Best)
13:56 My thoughts on Framer's A/B split testing
14:43 Outro & Course Coming Soon

#abtesting #splittesting #framer #framerlife #webdesign #webdevelopment #saas #business #startup #microsaas #GoogleAnalytics #analytics #Entrepreneurship #StartupGrowth #nocode #productanalysis #growthhacking #marketing #funnelstrategy #funnelhacker
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