How Elusive Brewing Turned Retro Games Into a Killer Brand

What happens when a passionate homebrewer with an Xbox gamertag builds a brewery brand entirely around nostalgic 8-bit gaming?

In this episode of Branding for Breweries, I sit down with Andy Parker, founder of Elusive Brewing, to explore how he built one of the UK’s most distinctive indie beer brands, from his first homebrew competitions to designing pixel-art pump clips and naming beers after cult game levels.

🎮 You’ll hear:

The story behind Elusive Brewing's 8-bit identity

Why retro gaming built a whole new customer base

How Andy keeps the brand consistent across cans, events, and taprooms

The biggest lessons in turning a hobby into a successful business

This episode is packed with tips for brewery owners looking to connect with niche audiences, stand out on shelves, and stay true to what makes them them.

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How Elusive Brewing Turned Retro Games Into a Killer Brand

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