The Marketing Genius Behind ‘Dettol Ka Dhula’

How do you build emotional connection in categories such as Germ Protection or Household Care?

At Inside Reckitt’s Leadership Season 2, Rashi Saraswat (Category Head, Dettol) explains how the iconic ‘Dettol Ka Dhula’ campaign transformed a germ protection brand into a loved brand.

By rooting communication in Indian culture - a mother’s care as the gold standard of protection - Dettol created deep emotional resonance while staying true to its purpose.

To know more about Inside Reckitt’s Leadership Season 2, check out the video linked above.

#WeAreReckitt #ReckittIndia #Dettol #InsideKampus #ReckittCareers