adidas originals represent - 2NE1 interview (B-Roll, about their crew) // reklamefernsehen.com

http://goo.gl/Woa4z - info & photos; 2NE1 about the advantages of doing music as a group, about the memorable moments spent together, about travelling with their crew, about what makes them special about their YG Family crew, about what bonds them together as a team, about episodes while touring abroad and about how they spend their free time.
2NE1 http://yg-2ne1.com (pronounced "to anyone" or "twenty-one") is the four-member Korean pop girl group, including CL, DARA, BOM and MINZY, burst onto the music scene like a comet in 2009 with their electronic-influenced debut hit single "Fire". 2NE1 used their unique style and sound to poise themselves as a girl group different from the rest. Their songs reflect the members' independence and confidence as women, with songs like "I Don't Care" and "Go Away" providing the anthems for females of all ages. Their cutting-edge music and unique fashion style led to collaborations with artists such will.i.am of the Black Eyed Peas to world-famous fashion designer, Jeremy Scott.

In 2011, adidas launched the "adidas is all in" brand marketing campaign, the biggest marketing campaign in the brand's history. Featuring personalities from the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, the campaign fused the worlds of sport, music and fashion by showcasing adidas' distinctive presence across and into different sports, cultures and lifestyles.

Following the first chapter in March 2012 with adidas Running and CLIMACOOL® in the focus, adidas is taking it one step further by inviting fans and consumers to be an active part of the campaign activation and share their voice, their motivations and inspirations. The brand wants to go all in side by side with its fans and in fall/winter 2012 adidas Originals embraces this attitude by launching the "all originals represent" brand film and the associated marketing activation "represent your crew", allowing its audience to share their passion, personality, individuality and style ... http://adidas.com/represent

more photos from 2NE1 and adidas originals represent campaign under https://www.facebook.com/pages/Reklam...