The BEST Facebook Ads Campaign Structure for 2025

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If you are new to this channel, there's a bit you should know about me...

2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together.
2025 - 150+ clients served.

Free Resources:
Ad Creative Library: https://themoonlighters.com/creative/...
All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm...
My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?ut...
Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-stud...

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In this video, I walk you through how I structure my Facebook ad campaigns to ensure success every time. If you're new to Facebook ads or looking to improve your skills, you'll find my Facebook ads tutorial packed with valuable insights. I'll cover everything from how to run Facebook ads to how to create Facebook ads with a winning strategy. Whether you're a beginner or experienced, this step-by-step guide to Facebook ads for beginners will help you boost your results.

You'll learn the most effective Facebook ads strategy to increase conversions, including tips on how to setup Facebook ads the right way. I'll also share insights from my Facebook ads course and explain key elements of Facebook advertising that make campaigns profitable. Mastering Facebook ads targeting is crucial, so I’ll dive into how to get the most out of your audience settings when running meta ads or setting up Facebook ads.

Additionally, you’ll learn about the Facebook ads setup, including specific tactics for optimizing your Facebook ads campaign structure. Whether you're using the Facebook ads manager or testing different ad types, I'll show you exactly how to set up an effective Facebook ads campaign. With the right approach, you can get great results from fb ads, and I'll help you avoid the common pitfalls with my proven methods for Facebook ads testing.

If you want to succeed with Facebook marketing, don’t miss out on this comprehensive guide to building a profitable Facebook ad campaign. Watch now and learn how to make the most of Facebook ads for your business!