Growth Mindset Podcast - Outbound Marketing for your job search - Candidate Marketing

In this conversation, Esteban and David March delve into the evolving landscape of job seeking and candidate marketing. David shares insights on how to effectively market oneself in a competitive job market, emphasizing the importance of understanding personal strengths and the need for a strategic approach to job applications. They discuss the role of AI in the hiring process, the significance of outbound messaging, and the necessity of personal branding and leadership skills. The conversation highlights the challenges faced by job seekers today and offers practical strategies for success.

Key takeaways

I call what I do candidate marketing because, I feel it is a more accurate representation of what I do, It is much more comprehensive in approach than traditional career coaching.

Understanding oneself is crucial for making career decisions.
Job seekers should avoid the 'spray and pray' method of applying.

AI is changing the landscape of job applications and interviews.
Personal branding and leadership skills are essential for higher-level positions.

Effective communication with recruiters can save time and increase chances of success.

Job seekers need to adapt to the changing job market dynamics.

Outbound messaging is a key strategy for attracting recruiters.

Hyper-personalization in job applications can lead to better outcomes.

Knowing your personality type can enhance your job search strategy.
titles

Mastering Candidate Marketing for Job Seekers

Navigating the Job Market: Strategies for Success

Sound Bites
"You really have to first just understand yourself."
"Resumes are obsolete."
"You have to know yourself so you can market yourself"

Chapters
00:00
Introduction to Candidate Marketing
02:32
Understanding the Pivot or Persevere Moment
05:37
Marketing Yourself in the Job Market
08:16
The Role of Outbound Messaging
10:56
Navigating AI in Job Applications
13:36
The Changing Landscape of Job Seeking
16:39
Strategies for Successful Job Seekers
19:10
Personal Branding and Leadership Skills
21:42
Effective Communication with Recruiters
24:31
Conclusion and Final Thoughts