How to Analyze Customer Retention with a Jump Plot

Want to analyze customer retention trends in a more insightful way? In this tutorial, I’ll show you how to create a Jump Plot in Tableau, a powerful visualization that helps track customer movement over time.

You’ll Learn:
✅ What a Jump Plot is and how it works
✅ How to structure your data for this visualization
✅ Step-by-step guide to building a Jump Plot in Tableau
✅ Key calculations to track customer retention effectively

📂 Resources - Create a free account to access the data:
📊 Download the sales dataset here: https://data.world/vizwiz/soft-drink-...
📊 Download the jump plot dataset here: https://data.world/vizwiz/180-points
📖 Get the calculations from the blog post: https://www.vizwiz.com/2025/03/custom...

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