Why do 6 Cr Indian MSMEs operate on WhatsApp?
Автор: Built For Bharat
Загружено: 2025-12-20
Просмотров: 280
In EP04, we have Dharmesh BA with us who is the founder of *The Business Hero* and **1990 Research Lab**, known for his rich user insights into the Indian consumer psyche via his newsletter, *The India Notes*. He discusses how to organize the chaos of the MSME sector, which has increasingly adopted WhatsApp for sales, negotiation, and distribution.
The conversation also explores the need for *cultural nuance* in product design for "Bharat" and the challenge of getting Indian businesses to pay for productivity tools due to their trust deficit and reluctance to adoption of technology
Chapters:
00:00 Coming up
00:32 Intro
01:30 Founder journey of Dharmesh BA for SMBs
03:05 Diff btw an MSME and entrepreneur
05:52 For India, can Whatsapp be the WeChat of China?
08:20 Opportunities to build products for MSMEs
21:15 How to crack trust in Tier 2+ markets?
26:44 Why brands are creating reels of what's happening in their office?
27:50 Apps which could solve TRUST for Bharat users
31:12 Importance of cultural nuance for building for Bharat
37:34 Opportunities to build products for migrant workers
39:24 How startup founders and PMs conduct unbiased User Research?
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