What is a PRO? | Producer Responsibility Organization | EPR

Across Europe, producers of packaging, electronics, or batteries are legally required to take responsibility for the waste their products create. This concept, known as Extended Producer Responsibility (EPR), ensures that companies, not consumers or taxpayers, finance the collection and recycling of waste. But in practice, very few companies could feasibly manage this. Coordinating waste collection, sorting, recycling, and reporting to authorities in every market would be a huge undertaking. That’s where the Producer Responsibility Organization (PRO) comes in.

Chapters:

00:00 Intro
01:10 What exactly is a Producer Responsibility Organization (PRO)?
02:09 How a PRO works in practice
03:47 Why PROs exist and why they matter
04:52 What remains the responsibility of the producer?
06:00 Types of PROs and country differences
06:49 How PROs are evolving under the new EU Packaging and Packaging Waste Regulation (PPWR)
08:44 Challenges producers and PROs face today
10:01 Opportunities for businesses
11:00 How ecosistant can help
11:51 Conclusion: Why the PRO is essential

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