Branding & Positioning Secrets for Competitive Categories

Struggling to stand out in a highly competitive landscape? Wondering what you can do to launch your new brand in a saturated category?

Strategic branding and differentiation give you the edge you need to dominate the competition AND forge deep relationships with your customers.

Whether you're a scrappy young DTC brand or an established retail business, succeeding in e-commerce and on Amazon require a clear understanding of who you are and who your customers are.

We'll be look at how activewear brands Girlfriend Collective and Vuori successfully utilize branding and positioning to build distinct identities and unique experiences, despite selling very similar products.

Discover how to apply these principles to build a defined differentiation strategy to build your brand AND your competitive advantage.

Become untouchable by celebrating your unique selling points.

Learn how to differentiate your product from competitors to build a moat around your business and a base of loyal fans.

Consumers favor the bold.

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Additional reading:

Competitor analysis blog: https://marketingbyemma.com/blogs/blo...

Amazon product differentiation blog: https://marketingbyemma.com/blogs/blo...

How to build a brand during a time of crisis (an oldie, but still has a lot of very timely advice):
https://marketingbyemma.com/blogs/blo...

https://marketingbyemma.com/blogs/blo...

https://marketingbyemma.com/blogs/blo...

#differentiation #positioning #brandidentity