DOOH Story | Decathlon x Displayce x SPN°

Decathlon Switzerland, facing the major market challenge of linguistic and geographic fragmentation, set out to make their presence felt not just in their stores, but across the complex streets and regions of the Swiss market.

Powered by strategic planning and using Programmatic DOOH capabilities, the brand launched a highly targeted campaign to connect with customers in their specific German, French, and Italian speaking environments.

With hyper-local geo-targeting, context-aware creatives (like real-time weather triggers), and strategic budget division by language, the campaign delivered growth that was as precise as it was impactful.


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About Displayce
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally. Through its Media Buying Platform (DSP), Displayce connects advertisers and agencies to more than 1,600,000 billboards in 80 countries, offering them the largest DOOH inventory in the world, so they can trade contextualised, cookieless and impactful digital Out-of-Home campaigns. Displayce Data Management Platform centralises, models and activates first and second party data linked to the OOH inventory of media owners, in order to design relevant, high-performance campaign proposals for brands. Founded in 2014 in Bordeaux, Displayce has a physical presence in 8 countries (France, Spain, the United Kingdom, Belgium, Italy, Germany, Brazil and the United Arab Emirates). Since July 2022, JCDecaux has held a majority stake in the structure.
Learn more at: https://www.displayce.com/en/