The Rise & Fall of 7-Second-Or-Less

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From 2004 to 2012 the Phoenix Suns became one of the greatest NBA teams to never win a Championship. And they did this through their unique “7-second” style.

As soon as they regained possession, they gave themselves 7 seconds to hit the basket.

But why did they develop this style? Why was it so effective? What stopped them from winning the title? How has it influenced basketball today?

Ryan Baldi writes, Marco Bevilacqua illustrates.

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In-depth tactical, historical and geopolitical breakdowns of basketball.

Our illustrated videos address all aspects of the game, including tactics, history, and the business of basketball.

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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

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