How to build a sustainable fashion brand? | Creative Hour with Designer Didi Ep.9!

In a world of greenwashing and marketing sustainability, @pieux__ is a brand that believes in 100% sustainability.

Founded by Pratyush Kumar Maurya, a graduate in fashion design with a masters in fashion body wear from UK, Pratyush runs a Luxury sustainable fashion business which has won the Circular Design Challenge 2022 as well as the CLEAN TECH CHALLENGE 2022!

But the journey didn’t start here. From Gorakhpur to the world with his designs, let’s dive into this conversation with him!

It’s one you must not miss out on! 🌻
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00:00- Key Highlights
1:04 - Introduction
2:39 - What motivated you to make a career in Design?
7:10 - Design is not Bollywood
13:10 - Studying Design in India vs Abroad
16:09 - When did you decide to move towards sustainability
21:00 - Advice for young kids to identify sustainable brands
24:52 - Advice for young design student who wants to start sustainable brand
30:35 - Final Note
#sustainablefashion #designerinspiration #designcareer