Discover the Inspiration Behind the Onyx Collection | Matrix Fitness
Автор: Matrix Fitness
Загружено: 2025-09-30
Просмотров: 152
Discover how the Onyx Collection originated. From its design to its manufacturing, see what came to inspire this ultra-premium cardio collection.
The inspiration behind the Onyx collection really came down to working with customers to fulfill an unmet need in the marketplace. Matrix is a very customer focused brand that goes above and beyond.
Customers led the entire development effort with Onyx. We built and developed that product with those customers, for those customers. You look at what we were able to do aesthetically, it required different manufacturing processes, it required engaging with different materials. But from a technology perspective, we really had to elevate what we were able to deliver to make sure that we're putting a solution, befitting of that particular luxury and premium customer, in the market.
Behind all this is a form language, there was a high level of attention to detail as we went into development. We had to consider a highly refined CMF, CMF is colors, materials, and finishes. Another aspect was technology. You see this in our user interface, our screen sizes, our screen interaction points, our hand toggles.
Onyx is 20 years in the making. The fact that we were able to deliver a cohesive collection with a shared aesthetic DNA across the family, best-in-class technology put together in an offering that received overwhelmingly positive feedback from the customer, that's my favorite part. When I look at Onyx personally, all I had was a sense of pride. We overdelivered, the team stepped up, they knocked it out of the park, and so it's really a testament to the organization, the commitment, the willingness of the customers to work with us, and it's an overwhelming sense of pride.
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