DV360 Tutorial | What is a DSP? (Lesson 2)

In this video, we break down what DV360 is and how it fits into the programmatic advertising landscape. Whether you’re a complete beginner or someone looking to sharpen your digital marketing knowledge, this video will help you understand key concepts like:

✅ What is a DSP (Demand Side Platform)
✅ How programmatic advertising works
✅ The difference between advertisers and publishers
✅ Where DV360 fits in the programmatic ecosystem
✅ Who uses DV360 – from brands to agencies

DV360 is Google’s enterprise-grade DSP used by top advertisers to buy ad space across websites, YouTube, apps, and more. But what exactly makes it different from platforms like Google Ads or Meta Ads? Why do big brands prefer DV360 for large-scale campaigns?

Who is this course for?

Students who want to learn DV360 or Display and Video 360 to start a career in DV360
Digital Marketers who want to get into Programatic Advertising
Professionals who want to confidently create their first campaign on a DSP

Why learn DV360?
DV360 is the biggest DSP with access to almost all major Ad Exchanges, Ad Networks and SSPs. You can access almost any inventory available online along with Gmail and YouTube inventory which is not available in any of the DSPs. DV360 was know as DBM or Doubleclick BID manager before and is part of the Google Marketing Suite.

If you want to start your journey in Programmatic Advertising, DV360 is the perfect platform and can you land a job as a Programmatic trader or a Performance marketing specialist

What to Expect from this course
Complete step by step guide and tutorials starting from creating an advertiser to generating reports

Discuss every feature available in DV360 for the above lessons with real life examples

Industry insights with strategies that have worked in my career of 10 years in programmatic Advertising

This course is designed to make you self sufficient to run campaigns on DV360 and also shows step-by-step campaign creation in DV360

Highlight of the topics in this course:

1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)
2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)
3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)
4. Create your first Campaign (Create your first campaign)
Create your first Insertion Order (Learn different options available while creating an Insertion order)
5. Upload Creatives (Learn about different types of creatives and how to uplaod)
6. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)
7. How to report in DV360
8. Types of Deals and confugiration in DV360
9. Overview of Marketplace in DV360
10. DOOH in DV360

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