Bad Marketing: Worst Marketing Mistakes & Marketing Examples You Shouldn't Follow |

Here's an example of really bad marketing. Watch this video to avoid the most common marketing mistakes by looking at marketing examples you definitively DON'T want to follow.

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#TIMESTAMPS
0:57 - How you don't want to market yourself
1:42 - How to go from being a value sucking leech to creating twenty times more value than you expect to get paid for
1:46 - How to find the right social media platform by asking where your market is spending most of their time and attention.
2:25 - People like to do business with people they like, know and trust (the secret to good marketing is building relationships)

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WORST MARKETING EVER!

Yesterday I got hit up by someone on Facebook who sent me a long-ass message trying to get me to buy a book I have never heard of. After reading the message a really bad vibe built up in me, I felt furious and I had to do something about it.

I see this type of "right hook" marketing everywhere.

Here's an excerpt of the message:

"I want to introduce to you my new book about the financial crisis which is now looming in US and many other big countries, which is predicted by my business friends, and may occur before US presidential elections - November 8, 2016.

(...)

In this book you will learn how businessmen with different sizes of their businesses had gained invaluable experience and today in 2016 sufficiently prepared for a large-scale wave of recession that could last until 2021!"

Not only will I never buy this book because of the way it was communicated to me, but I will also never buy anything from this person in the future. First impressions matter.

The reason why is because the message had zero context.

First of all, I am not interested in learning about the crisis and how to prepare myself for a crash. Obviously the person sending this message didn't do his homework prior to contacting me.

A simple and plain "Hi, how can I support you?" or "Hi, I see we have a lot of friends in common. Are you into business?" could have gone a long way. But instead I got an impersonal, non-contextual message.

Here's the secret to business:

People like to do business with people they like, know and trust.

It's your job as a marketer to build up a relationship with your prospects, to warm them up, to turn them into friends. And you do that by offering value upfront, by building rapport, by helping your prospects and only then you ask for a sale or for money.

Always keep this simple rule in mind.