Baby Crawling Championship

Vileda challenges the cleanliness of floors to promote the “Vileda 100°C Hot Spray ” and kicks off the “Baby Crawling Championship”, a real crawling competition.

The four baby stars of the video, Rodrigo, Emma, Linda and Jack, face each other on a hygienic track, cleaned with Vileda 100°C Hot Spray, the new wireless floor cleaner with high temperature water; it is easy to use and it guarantees extraordinary cleanliness and 99.9 % of bacteria removed. The baby-crawlers challenge each other in a crawling race to win the “Golden baby-bottle” that they will find at the finish line.

Mosaicoon created four videos: the baby crawling competition, the race highlights, the introduction of the baby-crawlers and the press conference before the race, where the four babies tease each other.

Mosaicoon also planned a multi-channel strategy which includes Video Seeding, Social Sharing and Blogger Engagement on the main Mothering, Home Care and Women blogs and websites.

For further information visit the Social Video Page: http://garadigattonamento.vileda.it/

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