Attracting Omnichannel Shoppers 2025 Grocery E commerce

78% of e-commerce shoppers are omni-channel, driving over three times more loyalty and purchase frequency than in-store-only shoppers. - Transitioning customers to omni-channel behavior can increase total spend by up to 16%. - AI can predict and target high-propensity store shoppers most likely to begin shopping online.

In this special market briefing, SymphonyAI’s Josh Macccan and Leticia Bartier unpack key insights from the 2025 Grocery E-Commerce Study—the largest of its kind—analyzing over 1.3 billion transactions across 68 million households. Using real-world data, they reveal how omni-channel shoppers, basket behavior, and AI-powered personalization can unlock up to 7.6% incremental revenue growth in e-commerce. Designed for merchandising, planning, and category leadership, this briefing delivers grounded, actionable strategies for improving loyalty, frequency, and customer lifetime value.