SUG-BR - Nov 27th 2025 - Sitecore Symposium 2025 Recap: Introducing SitecoreAI

Event page: https://kommunity.com/sugbr/events/si...

SESSION – Sitecore Symposium 2025 Recap: Introducing SitecoreAI (45m) – Diego Moretto and Rodrigo Peplau

This presentation provides a comprehensive overview of the major announcements from Sitecore Symposium 2025, with a focus on the launch of SitecoreAI - the unified digital experience platform that brings together XM Cloud, CDP, Personalize, and Search. The deck explores the three core principles of SitecoreAI (Unified, Open, Agentic), highlights the new navigation structure, and demonstrates how AI empowers marketers, content authors, and developers to work smarter and faster. It also introduces the key components of Sitecore Studio (Agentic Studio, App Studio, Sitecore Connect, and Marketplace) and outlines the clear pathway for existing customers to transition to the new platform.

About the Speakers
Rodrigo Peplau (@SitecoreSinger) is the Head of Arke Brazil. He has worked with Sitecore since 2010, and due to community initiatives such as the co-foundation of the Sitecore Usergroup Brazil (SUG-BR), multiple Sitecore modules, and posts, Rodrigo is proudly recognized as a Sitecore Technology MVP since 2016. He is also a 2x Hackathon winner with his team Go Horse. Rodrigo loves to grow Sitecore teams and individuals, with the same dedication and care as he develops precise software solutions.

Diego Moretto - I’m Diego Moretto, a Senior Sitecore Architect and 4x Sitecore Technology MVP with a passion for sharing knowledge and insights about Sitecore, XM Cloud, and Sitecore AI. With over 18 years of experience in web development and more than 14 years specializing in the Sitecore ecosystem, I have had the privilege of leading and contributing to a wide range of enterprise-scale Sitecore projects. My journey has taken me through various roles, from a hands-on developer to a strategic architect, allowing me to gain a deep and holistic understanding of the platform.