Copywriting vs Content Writing The Real Difference

Copywriting vs Content Writing: The Real Difference | Interview with Laura Sands

What’s the real difference between copywriting and content writing? In this episode, I chat with Laura Sands, founder of Laura Sands Copywriting, who breaks it down with clarity, humour, and a whole lot of insight.

Laura shares her journey from data analysis and marketing to becoming a successful freelance writer. She started with a blog about motherhood and discovered she could turn her words into income.

We explore:

✅ What copywriting actually is—and how it's different from content writing and copy editing
✅ Why solopreneurs often combine copy and content writing (without realising it)
✅ The importance of clear objectives—what do you want your reader to do next?
✅ How we’re all writing more than we think—and how to use that to your advantage
✅ Why everyone can write (yes, even you)
✅ Facing emotional blocks when changing direction in your business
✅ How Laura uses AI in her business—and why it’s not the threat people fear
✅ Why creativity isn’t on-demand—it’s a process to embrace, not a button to press

✨ A refreshing, practical conversation for business owners, marketers, or anyone curious about using words that actually work.

This video is part of the “Conversations with My Go-To Experts” series—designed to support entrepreneurs and small business owners with real, honest advice from people in the know.

📌 Don’t forget to like, comment, and subscribe for more interviews and business tips.

𝐀𝐛𝐨𝐮𝐭 𝐋𝐚𝐮𝐫𝐚 𝐒𝐚𝐧𝐝𝐬 – 𝐋𝐚𝐮𝐫𝐚 𝐒𝐚𝐧𝐝𝐬 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠

Laura is a freelance copywriter and trainer who creates engaging, action-driven content for professional service organisations. With a background in data analysis and marketing, she understands how to craft copy that not only reads well but also gets results.

Whether you run a small business or head up a marketing team, Laura helps you get moving with your messaging. Clients trust her to deliver clear, confident copy—and she also empowers non-writers to do the same.
Through her workshops and mentoring, Laura teaches professionals how to write confidently, clearly, and creatively. Her sessions are practical, affordable, and designed to help you develop your own voice—whether you’re writing for clients, your website, or your brand.

🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐋𝐚𝐮𝐫𝐚:
Website: https://www.laurasands.co.uk/
LinkedIn:   / lauralsands  
Instagram   / laurawritescontent  


𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 – 𝐋𝐢𝐧𝐝𝐬𝐞𝐲 𝐁𝐮𝐫𝐝𝐞𝐧

I’m a business coach, mentor, speaker, podcast host—and your biggest cheerleader (no pom-poms required!). I help ambitious entrepreneurs grow successful businesses without sacrificing their evenings, weekends, or well-being.

𝐋𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

✅ Grow your business in a way that works for you
✅ Build a supportive network
✅ Create a profitable, time-rich lifestyle

🌍 Website: lindseyburden.com
💼 LinkedIn:   / lindsey-burden  
📸 Instagram: @lindseybrownburden
📆 Book a Clarity Call: https://bit.ly/ClarityCallWithLindsey
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