From UX Insights to IMPACT - Measuring UXR Success | Crash Course pt 4

IMPACT! Take a shot every time you hear UX people say the word "impact"! Just kidding, don't do that.

Impact is one of those words that seems to be overused and abused. And it seems like ANYTHING is considered impact if you spin it just the right way.

But today I'll discuss how to actually make sure your work is impactful, what you can track, my framework what to track, HOW to track them, and ultimately, create a system for you to have continuous impact.

It's not rocket science. It's not an advanced topic. EVERY person tracks the impact of behavior one way or another, whether you track how well you lift in the gym, or how your kids react to your parenting changes. Tracking changes is everywhere.

I reference Mark Disciullo's 6 steps for measuring UX Success:
https://disciullodesign.wordpress.com...
And if you really break it down, you are essentially: setting a baseline (because everything is relative), and comparing subsequent events to that baseline.

THAT is the basics of tracking impact.

These topics and MUCH more in the ultimate UX Research Crash Course to end all UX research crash courses.

This video is PART 4 of 5 of the actual mega crash course.
You can find the entire video here:    • 10 Years of UX Research Experience in 4.5 ...  
But I've split this into 5 parts for you to more easily digest.

These are a preview of a collection of the trainings in my 100+ hour Masterclass, so check out the link below if you're interested in learning more about the full class.

Please enjoy and let me know if you have any questions.
Mad love, Peace!!

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The ZERO TO UX SELF-PACED MASTERCLASS
Like what you see and want to learn more from the ULTIMATE User Research course in existence? I spent 5 YEARS toiling blood sweat and tears to create the ONLY Product UX Research masterclass I WISH I HAD!
Module 1 is completely free!

https://zerotoux.teachable.com/p/mast...


I've spent the past 10 years as a UX researcher working at the coolest teams (Google, Uber, Stubhub, Upwork, Unity etc...), and consulting various companies in different industries like fintech, games, automation, tools, logistics, and hardware, from small to large teams with varying levels of UX intelligence and maturity.

And now I've distilled some of the most important lessons I've learned into the ULTIMATE Crash Course for UX research.
I spent years in monk mode and quit my job to create that full training. THAT’s how serious I am about UX research education.

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Get my FREE UX Research Template Pack for this Crash Course
https://zerotoux.com/templates/

Which includes:
1) Industry-ready study plan to help you stay organized
2) Note-taking template to make analysis smoother and easier
3) Clean and crisp presentation template conducive to better storytelling

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CHAPTERS
0:00 5 Types of UX Research Impact - My Framework
3:36 Golf Blooper!
3:52 How to Track Impact - 5 Steps
8:09 Summary - but remember numbers aren't everything
9:25 Track This: Product and Business Impact
12:40 Track This: Team / Leadership / Organizational Impact
15:20 Track This: Operational Impact - Elevating the UXR Practice
18:31 Track This: Personal Impact


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Kevin's Recommended Books Every UX Leader Needs to Read:
https://amzn.to/3BxwqgL

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Say hi on social media!

Website: https://www.zerotoux.com
Instagram: / zerotoux
Linkedin: / kevinliang-1
Facebook Group: / zerotoux
Medium: / pretendastronaut

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If you have questions about anything UX Research, feel free to email me.
[email protected]

🎵Intro music by Rogue VHS - "Pale Blue" 🎵
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   • From UX Insights to IMPACT - Measuring UXR...