When Kindness Backfires - The Tragic Tale Of Sun Microsystems

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Have you ever heard of a company called Sun Microsystems? If you’re familiar with the tech scene, you’ve probably heard the name in passing, but what exactly does Sun Microsystems even do? Well, Sun was a tech pioneer that revolutionized the industry back in the 1980s with massive contributions in the sectors of workstations, programming languages, silicon architecture, and operating systems. But, despite their massive contributions, they’ve disappeared completely disappeared into the background. One of the main reasons for this is the fact that they gave away so many of their tech inventions for free. At first, this worked out fine as their customers preferred to buy the Sun variant of a given product. But, after the dot-com bubble burst, cost factors became a much bigger concern leading to companies choosing cheaper alternatives over Sun. Before you knew it, Sun was needing a bailout which they eventually got when they were acquired by Oracle. While Oracle saved the company, it would also bury the brand and shift its focus to maximizing profits. This video explains the tremendous rise and fall of Sun Microsystems: the company that changed the world and disappeared.

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Credits:
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   • SCSI, usb of the 80s  

Timestamps:
0:00 - Sun Microsystems
2:39 - Founding Sun
5:49 - The Bright Sun
8:15 - The Sun Never Sets
11:27 - A Supernova

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This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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