Can CULT Make India Fit? | Young Turks Reloaded ft. Mukesh Bansal & Naresh Krishnaswamy

Long before COVID-19 triggered a global wellness reset, Mukesh Bansal—had already set his sights on transforming India’s fitness culture.

In this episode of Young Turks Reloaded, Shereen Bhan sits down with serial entrepreneur Mukesh Bansal—the man who built Myntra and is now building CULT, to unpack India’s fitness paradox: a growing health consciousness, yet only 0.6% gym penetration compared to 22% in the U.S.

Alongside CULT CEO Naresh Krishnaswamy, the duo pulls back the curtain on what they believe is India’s next big consumer wave: fitness. Their plan? Nothing short of a revolution. From 700 gyms today to 20,000 across India, CULT is on a mission to make fitness mainstream—and build the world’s most valuable health and fitness brand in the next 10 years. They talk candidly about India’s massive infrastructure gap, CULT’s ambitious IPO plans for 2026, and why Bansal believes raising money for that milestone will be a breeze.

Beyond business, the conversation also dives into longevity trends and the rise of biohacking—though for Bansal, the true pillars of wellness remain timeless: quality sleep, real food, meditation, and meaningful relationships.

#cult #Startups #Entrepreneurship #YoungTurksReloaded #FoundersJourney #StartupWisdom #cnbctv18digital


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