How to Show Up on Social Media When the World Feels Like It’s On Fire

How do you show up on social media when the world feels like it’s on fire? Social media agency owner, Ruthie Sterrett shares how to post on social media during tragedy with authenticity, values, and consistency.

Social media can feel overwhelming—especially when your feed is filled with despair, divisiveness, and devastating headlines. As a founder or CEO, you know your business lives online. But how do you keep posting without feeling disconnected from reality?

In this conversation, Ruthie explores:

The tension between business and humanity during tragedy

Why our brains aren’t designed to process endless news + memes in the same feed

How to decide if you should comment on current events (her offline vs. online gut check)

What it means to show up with values and intention, not fear or pressure

Practical tips for balancing launches and content strategy when social media feels heavy

📌 Key Takeaways
🌎 Posting during tragedy → How to show up with intention, not pressure
🧠 Brains & feeds → Why social media overwhelms us with memes + news
✅ Gut check framework → Offline vs. online conversations
❤️ Values-based marketing → Aligning business with humanity
👩‍👧 Moms matter → Why amplifying brands that serve moms creates ripple effects

👉 Join our next Social Media Mixer on September 26th: a space for moms, founders, and business owners to connect, have real conversations, and figure out how to show up online in uncertain times.

Chapters
00:00 Navigating Real Life on Social Media
05:04 The Weight of Information Overload
09:41 Finding Your Voice Amidst Chaos
11:15 Resources for Staying Informed
15:32 Connecting and Supporting Each Other

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💬 Comment below: How do you decide what to post when the world feels heavy?