Matthew Santoro and the Downfall of Top 10 Lists

#videoessay #youtubehistory #commentary

In the 2010s, channels that tackled the “Top 10” format like WatchMojo, Matthew Santoro, Planet Dolan, Chills, and many others blew up on Youtube. What followed afterward was a parade of soulless, faceless copycats and rip-offs. In this video, I want to explore what started this boom, and why they aren’t currently anywhere close to the popularity during their prime. While I also tackle the online career of Matthew Santoro as an entertainer and a creator, nothing in this video is meant as an attack on him. Personally, I wish the best for him in his endeavors. I do not condone any harassment that comes his way, and I will protect him with my life.

SOURCES:
Interview with WatchMojo Founder:    • Startup Grind's Q&A with WatchMojo Founder...  
Reddit Post:   / how_does_youtubes_matthew_santoro_get_away...  

0:00 NOT A DRAMA VIDEO
1:57 Top 10, Lists, and You
3:43 WatchMojo
5:58 WatchMojo ripoffs and My Personal Cringe
9:59 Matthew Santoro
14:42 More Like NOT 10
21:18 The Real Santa-RUH-OH
30:30 What can we learn from this

CHANNELS THAT ARE WORTH YOUR TIME & DESERVE BETTER:
Video essays about British media:    / @enchantedessays  
Commentary ala Danny Gonzalez:    / @nicholasgresik  
Productivity & Self-Improvement:    / @itsblakematthew  
Food history documentaries:    / @eatymology  

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