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Holiday Spending Up — In This Economy? | On Scope
Автор: ANAmarketers
Загружено: 2025-11-20
Просмотров: 7
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On Scope host Mike Berberich and show producer Ryan Dinger discuss an Adobe forecast that shows holiday spending will reach $253.4 billion this year, a 5.3 percent increase over 2024. They speculate about who might be spending more this holiday season, given economic uncertainty in the marketplace, and share thoughts about how marketers might take advantage of this apparent spending windfall coming in Q4. Check out the full episode, including a conversation with Morning Consult CEO Michael Ramlet about the democratization of market research, here: https://shorturl.at/3Bepk
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